Beer In Ads #1888: Week End In The Country


Thursday’s ad is entitled Week End In The Country, and the illustration was done in 1948 by Austin Briggs. It’s #19 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of city dwellers are spending their weekend breathing fresh air at one couple’s weekend getaway house. Having beers in the back yard, most of them have learned how to relax, but at least one — the guy still in his suit and bow tie — is still too city.

019. Week End In the Country by Austin Briggs, 1948

Beer In Ads #1887: Around The Swimming Pool


Wednesday’s ad is entitled Around The Swimming Pool, and the illustration was done in 1948 by John Gannam. It’s #18 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large backyard party seems to be in full swing. Based on the title, it’s a pool party, though it looks more like a pond than a swimming pool to me.

018. Around the Swimming Pool by John Gannam, 1948

Beer In Ads #1886: Picnic On The Boat


Tuesday’s ad is entitled Picnic on the Boat, and the illustration was done in 1948 by Stevan Dohanos. It’s #17 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, at least five people (though I suspect there’s at least one more below deck) are eating aboard the “Sea Queen.” The cans of beer I understand, but I’m surprised to see them using bottles, too.

017. Picnic on the Boat by Stevan Dohanos, 1948

Beer In Ads #1885: Baseball On Television


Monday’s ad is entitled Baseball On Television, and the illustration was done in 1948 by Glenn Grohe. It’s #16 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are in a rec. room, which is very sport-oriented. I do love that there’s a ping pong table in the room. They’re all huddled together in the corner watch a baseball game on a TV whose picture looks smaller than an iPad. I don’t know who left their beer bottles sitting on the table, but they need to be banned.

016. Baseball on Television by Glenn Grohe, 1948

Beer In Ads #1884: The Prized Possessions


Sunday’s ad is entitled The Prized Possessions, and the illustration was done in 1948 by Douglass Crockwell. It’s #15 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are at one of their homes for a dinner party or some such. The two men are looking at his fishing poles, which must be his prized possessions. He must be a serious fisherman, with photos and fish on the wall behind them. The lady of the house is showing on one of her prized possessions, too, but I can’t for the life of me figure out what it is. Something ceramic, perhaps.

015. The Prized Possessions by Douglass Crockwell, 1948

Beer In Ads #1883: A Snack After The Movies


Saturday’s ad is entitled A Snack After the Movies, and the illustration was done in 1948 by Stevan Dohanos. It’s #14 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples have apparently returned from the movies, and are making what the title refers to as “a snack.” But the host couple is making hamburgers and a large salad, not what I’d call a “snack.” I tend to think if you have to both put on an apron to prepare it, then it’s not a snack.

014. A Snack After the Movies by Stevan Dohanos, 1948

Beer In Ads #1882: Planning The Newlyweds’ New Home


Friday’s ad is entitled Home Movies, and the illustration was done in 1948 by Haddon Sundblom. It’s #13 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a young couple, newlyweds apparently, sit in the home of one of their parents, and look over blueprints and magazine clippings. They’re planning to build their own home. It’s hard to believe that there was a time when people could get married and immediately not just buy, but build their own custom home.

013. Planning the Newlyweds' Home by Haddon Sundblom, 1948

Beer In Ads #1881: Home Movies


Thursday’s ad is entitled Home Movies, and the illustration was done in 1948 by Stevan Dohanos. It’s #12 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are settling in to watch some home movies, which is probably why they need the beer. This was people did before VHS tapes, not to mention the internet. But what’s with the green-skinned portrait hanging on the wall? Modern art or are they secretly an alien family?

012. Home Movies by Stevan Dohanos, 1948

Beer In Ads #1880: After A Day In The Snow


Wednesday’s ad is entitled After a Day in the Snow, and the illustration was done in 1947 by John Gannam. It’s #11 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of eleven people are crowded into a living room, all busy and doing something. Maybe it’s just me, but after a day in the snow I’d want to take a nap. They seem way too peppy. Must be the beer.

011. After a Day in the Snow by John Gannam, 1947

Beer In Ads #1879: Thanksgiving Dinner


Tuesday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1947 by Douglass Crockwell. It’s #10 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a picture perfect Thanksgiving turkey is on the dinner table, but the it’s not complete. People wait in the wings to be seated until the most important job is done. The matriarch of the family is putting beer glasses down at each place setting, the final touch, before the holiday meal can begin. Just like at my house.

010. Thanksgiving Dinner by Douglass Crockwell, 1947