Beer In Ads #1160: Prescription For A Long And Happy Life


Sunday’s ad is by the United States Industrial Foundation, from around the same time as their “Morale is a Lot of Little Things” campaign during World War 2, though this one may be just after the war. What more could a man want: a brook, a fish and a beer. One of out three ain’t bad, though if the weather’s nice the brook might be okay, too.

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Beer In Ads #1159: Enjoy A Double Diamond Today


Saturday’s ad is for the British beer by Inde Coope, Double Diamond Burton Pale Ale, from probably the 1950s. The ad shows a nice illustration of a tray with a bottle and two glasses, one full, with a second bottle about to be opened. But I confess I’m confused about this bit of the ad copy. “Get outside a Double Diamond and you feel more like yourself again.” Is “get outside” a British idiom for drink a beer?

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Beer In Ads #1154: Double Header


Monday’s ad is for Pabst, from some time in the 1940s, based on the suit the men are wearing at a baseball game. Apparently if you drink Pabst, and more importantly, bring some home for your wife, you’ll get out of the doghouse and she’ll forget all about being late because you went to a baseball double header. Too bad real life doesn’t work that way.

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Beer In Ads #1153: Remember The Time We Taught Mary How To Bat?


Sunday’s ad is by the United Brewers Industrial Foundation, from 194. It was part of their award-winning “Morale is a Lot of Little Things” campaign. This one, “Remember The Time We Taught Mary How To Bat?,” seems a bit insensitive by today’s standards, but was attempting, at least, to remind people why we were fighting World War 2, with the aim of building up morale both at home and in the various theatres of war.

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