Beer In Ads #1972: After A Day On The Slopes


Thursday’s ad is entitled After a Day on the Slopes, and the illustration was done in 1955 by Douglass Crockwell. It’s #103 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, several young people are in the lodge starting a fire and handing out beers. Through the giant picture window we can see a few stragglers still coming in After a Day on the Slopes, waving to one another. It’s nice to see one of the dudes being the server for a change, but then he’s probably just hoping to get lucky.

103. After a Day on the Slopes by Douglass Crockwell, 1955-2

Beer In Ads #1971: Getting Ready For Christmas


Wednesday’s ad is entitled Getting Ready for Christmas, and the illustration was done in 1954 by Haddon Sundblom. It’s #102 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family is wrapping their presents, Getting Ready for Christmas. Pop is opening their received Christmas cards, while sonny boy is serving beer to everyone. Mom and daughter are wrapping the presents. Hopefully, they’ll get some beer, too.

102. Getting Ready for Christmas by Haddon Sundblom, 1954

Beer In Ads #1969: After The Game


Monday’s ad is entitled After the Game, and the illustration was done in 1954 by Haddon Sundblom. It’s #100 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the kids are back from the football game, and Mom has the salad and jello mold ready for them. Thankfully, someone also set our beer, which is the only thing on the table they really want.

100. After the Game by Haddon Sundblom, 1954

Beer In Ads #1968: Friends From The Country


Sunday’s ad is entitled Friends From the Country, and the illustration was done in 1954 by John Falter. It’s #99 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, some yokels from the boondocks are visiting their city friends. They brought flowers and home-grown vegetables, but the city-dwellers have beer. City 1, Country 0.

099. Friends From the Country by John Falter, 1954

Beer In Ads #1967: An Evening Of Cards


Saturday’s ad is entitled An Evening of Cards, and the illustration was done in 1954 by Douglass Crockwell. It’s #98 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are spending an evening playing cards, most likely bridge at this time period. At least that’s an activity that fairly cries out for beer. I remember my parents having people over, not to play bridge, but pinochle, which really popular when I was a kid. I also recall being in a pinochle club in junior high, where we’d play during the lunch period. I don’t know if it’s a generational thing, or geographic, but nobody I know plays pinochle in California, which is a shame.

098. An Evening of Cards by Douglass Crockwell, 1954

Beer In Ads #1966: Summer Picnic


Friday’s ad is entitled Summer Picnic, and the illustration was done in 1954 by Douglass Crockwell. It’s #97 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples go on a summer picnic. The women pack the food, and the men bring beer. They take a boat to a secluded spot, where food and beer is consumed, photos taken, and fun day is had by all. Then back to civilization they go at sunset. Looks like a nice day, although overall I don’t like these multi-panel cartoons nearly as much as the single panel ads. There’s something about conveying a story in a single image, leaving more to the imagination and more reliant on subtle clues that appeals to me.

097. Summer Picnic by Douglass Crockwell, 1954

Beer In Ads #1965: Dad Takes On All Comers


Thursday’s ad is entitled Dad Takes On All Comers, and the illustration was done in 1954 by Douglass Crockwell. It’s #96 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a backyard croquet match is taking place during a barbecue. And apparently Dad is a ringer. He stands smugly, while a young woman (his daughter?) is about to take her turn, and Mom is telling someone to shut up, perhaps trying to effect a loss for her husband. But she also has a tray of beer, which may help.

096. Dad Takes On All Comers by Douglass Crockwell, 1954-2

Beer In Ads #1964: First Weekend At The Cottage


Wednesday’s ad is entitled First Weekend at the Cottage, and the illustration was done in 1954 by John Falter. It’s #95 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, while most of the people at a beachside cottage and half in the bag, having been consuming beer all day long, and watching, bemused, as a new arrival shows off the new gear he’s just purchased, but still hasn’t managed to put on his bathing suit or drink a beer. C’mon, man. Get with the program.

095. First Weekend At the Cottage by John Falter, 1954

Beer In Ads #1963: Time Out In The Planting


Tuesday’s ad is entitled Time Out In The Planting, and the illustration was done in 1954 by John Gannam. It’s #94 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is taking a much-needed break(? – they seem over-dressed, even for yard work) and having some beers on their back porch. When there’s beer, the plants can wait. That’s always been my motto.

094. Time Out In the Planting by John Gannam, 1954

Beer In Ads #1962: The Boss Comes To Dinner


Monday’s ad is entitled The Boss Comes To Dinner, and the illustration was done in 1954 by Douglass Crockwell. It’s #93 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the boss is coming to dinner. They cook and get ready, then greet the boos and his wife, have dinner — served with beer, of course — then watch television and say goodnight. Afterwards, the man have thought it went well. He’s holding his wife’s hand, holding her hand, and gazing into her eyes, which all the thanks any good wife wants.

093. The Boss Comes To Dinner by Douglass Crockwell, 1954