Beer In Ads #1914: The Prize Catch


Tuesday’s ad is entitled The Prize Catch, and the illustration was done in 1950 by Douglass Crockwell. It’s #45 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a man is showing off his prize catch to the gaping mouth reaction of his companions. Notice that he has smaller fish in his other hand, but he’s not talking about those. Also, this is the first of these ads to feature canned beer, as opposed to bottles.

045. The Prize Catch by Douglass Crockwell, 1950

Beer In Ads #1913: Cooling Off In The Country


Monday’s ad is entitled Cooling Off in the Country, and the illustration was done in 1950 by Douglass Crockwell. It’s #44 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, three couples are in an incredibly beautiful spot, with the cabin or summer cabin right next to a rushing river. Doesn’t that look like fun. I sure wish I had a place like that, or could afford it, when I was their age.

044. Cooling Off in the Country by Douglass Crockwell, 1950

Beer In Ads #1912: Showing Off The Engagement Ring


Sunday’s ad is entitled Showing Off the Engagement Ring, and the illustration was done in 1950 by John Gannam. It’s #43 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are celebrating an engagement. The bride-to-be sits, as if on her throne, and is receiving peasants to view the ring, while the men stand father back, drinking their beer. Dad appears to be pouring himself a second one, though I can’t tell if that’s because he’s so happy he’s losing a dependent or because he got a good deal for her. Either way, it looks nothing like my own engagement.

043. Showing Off the Engagement Ring by John Gannam, 1950

Beer In Ads #1911: Getting The Boat Ready


Saturday’s ad is entitled Getting The Boat Ready, and the illustration was done in 1950 by Douglass Crockwell. It’s #42 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it seems like more of a canoe than a “boat” that he’s getting ready. But I love how everybody’s sitting around drinking beer and watching that one guy do all the work. I guess it’s his boat.

042. Getting the Boat Ready by Douglass Crockwell, 1950

Beer In Ads #1910: Rehearsing The Community Play


Friday’s ad is entitled Rehearsing the Community Play, and the illustration was done in 1950 by Douglass Crockwell. It’s #41 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large group is doing a read-through of a community play that, presumably, will eventually be performed on a stage somewhere. But to make it through these early stages of the play’s development, many beers are necessary.

041. Rehersing the Community Play by John Gannam, 1950

Beer In Ads #1909: Indoor Golf Clinic


Thursday’s ad is entitled Indoor Golf Clinic, and the illustration was done in 1950 by Douglass Crockwell. It’s #40 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are having a few beers, while the men practice their putting as the women try their best not to talk over them. But I think what may be hardest for them is trying not to laugh.

040. Indoor Golf Clinic by Douglass Crockwell, 1950

Beer In Ads #1908: Impromptu Concert


Wednesday’s ad is entitled Impromptu Concert, and the illustration was done in 1950 by John Gannam. It’s #39 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, after many beers, a group of young people decided they could make their own music. The guy in the bow tie grabbed a guitar, because nothing screams rock and roll like a bow tie. And of course, to rock out you definitely need an accordion. This one’s going to be epic. But at least they’re reading music and playing their own instruments. I hate to say it, but that’s becoming a lost art. Lastly, check out the inset picture below the art, where it reads “Springtime is Bock Beer Time … Try It!” That mug is pretty awesome.

039. Impromptu Concert by John Gannam, 1950

Beer In Ads #1907: My New Hobby


Tuesday’s ad is entitled My New Hobby, and the illustration was done in 1950 by Douglass Crockwell. It’s #38 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad shows off his new hobby, and beer is most definitely in order. Otherwise, someone might quip that he better not have quit his day job, because I don’t know if his family will tell him, but he needs some more practice. The woman in green is looking so intently at the still life on the easel that I wonder if she’s thinking. “What is that supposed to be?”

038. My New Hobby by Douglass Crockwell, 1950

Beer In Ads #1906: Decorating For Christmas


Monday’s ad is entitled Decorating For Christmas, and the illustration was done in 1949 by Douglass Crockwell. It’s #37 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it appears that several people have come over to a house to drink beer and watch the couple who own that house as they decorate for Christmas. Apparently this used to be a spectator sport, drink some beer and watch people work.

037. Decorating For Christmas by Douglass Crockwell, 1949

Beer In Ads #1905: Thanksgiving Dinner


Sunday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1949 by Douglass Crockwell. It’s #36 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family is sitting down to Thanksgiving dinner, and everyone has a beer, naturally. Mom is bringing in the turkey, while Grandma and Grandpa eye the bird suspiciously. The pressure’s on.

036. Thanksgiving Dinner by Douglass Crockwell, 1949