Beer In Ads #1342: Enjoy A Double Diamond Today


Monday’s ad is another one for Double Diamond, this time from 1949. Part of the Ind Coope’s “Works Wonders” series, this is a fairly simple, but beautiful looking ad. One think that’s off to me, however, is the color of the green glass. It appears more like that dull, light green of an old coke bottle, rather than the bright green glass used by Heineken, Beck’s and many others. Is that really what they looked like? I love some of the ad copy, too, especially when they explain how drinking a Double Diamond will “take the tension out of life, revives your confidence, puts you back on top of your form.” After reading that, I don’t just want a beer, I need one.

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Beer In Ads #1341: If You Want To Feel Heroic …


Sunday’s ad is for Double Diamond, from the 1950s. Part of the Ind Coope’s “Works Wonders” series, but I’m not sure this one was such a good idea. Suggesting that after a few beers, one might have the courage, and skill, to fight crime seems like a potential liability for the brewery. “But your honor, after a few beers, I just had to assert myself. I couldn’t let him get away with the swag.”

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Beer In Ads #1340: Saturday Afternoon At Sportsman’s Park


Saturday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Saturday Afternoon at Sportsman’s Park,” by artist Edward Laning. Seemed like the perfect ad after the Giant’s victory in game 1 today, plus it is Saturday, of course.

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And here’s a close up of Laning’s artwork.

SaturdayAfternoon at Sportsman's Park by Edward Laning, close-up of artwork

Beer In Ads #1339: Harvest Time


Friday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Harvest Time,” by artist Doris Lee.

Harvest Time by Doris Lee, 1945

Beer In Ads #1338: Western Barbecue


Thursday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Western Barbecue,” by artist Fletcher Martin.

Western Barbecue by Fletcher Martin, 1945

Beer In Ads #1337: Sailing In California Waters


Wednesday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Sailing in California Waters,” by artist Julien Binford, who did at least one additional ad in this series.

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Beer In Ads #1336: Ski Trail


Tuesday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Ski Trail,” by artist Marianne Appel.

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How A Modern Brewery Operates

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Here’s another fascinating artifact of the 1940s, by a little-known artist, Frank Soltesz. “How a Brewery Operates” was one of around 29 cutaway illustrations he did for a client, Armstrong’s Industrial Insulations (specifically their Armstrong Cork division). The ads were produced between 1947 and 1951, and ran in the Saturday Evening Post, each one designed to show how Armstrong’s products were used in a wide variety of scenarios. Apparently you could even send away for a 21″ by 22″ print, which was, as the ad says, “suitable for framing.” “How a Brewery Operates” ran in the Post on July 3, 1948. It can viewed full size here. You can also see many more of his cutaways at Full Table or Past Print.

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Beer In Ads #1335: Quail Hunt


Monday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Quail Hunt,” by artist Julien Binford.

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