Wednesday’s ad is also for an Italian beer, though it’s by renowned German illustrator Adolfo Hohenstein, who made a name for himself painting in Italy, where he helped to found Italian Art Nouveau. Hohenstein is also considered the “father of Italian poster art,” and this poster was completed in 1906, the year he left Milan and returned home to Germany. I think it’s one of the most beautiful of the time period.
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Tuesday’s ad is a 1920s ad for an Italian beer that’s still in business — Pedavena. Similar to yesterday’s French ad, this one also features a king carrying a beer. Is it Gambrinus? Who knows.
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This week’s work of art is by a French illustrator, Michael Marcinkowski, who created a fun play on a portion of Michelangelo’s painting of the Sistine Chapel. He calls his work Le Nectar Des Dieux or Nectar of the Gods and it shows God giving beer to Adam, presumably right after he gave him life.
Today is actually the birthday of Michelangelo (a.k.a. Michelangelo di Lodovico Buonarroti Simon), who was born in 1475 near Tuscany in what today is Italy. Marcinkowski took the hands from a portion of Michelangelo’s painting of the ceiling of the Sistine Chapel, which is meant to represent God giving life to Adam.
That scene makes up the central portion of the fresco in the Vatican showing Adam and God.
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Thursday’s ad is a beautiful one for an Birra Italia, a Milan brewery. It’s from 1906 and was created by the German artist Adolfo Hohenstein, who was well-known for his Opera posters. Oddly enough, he’s “considered the father of Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau.”
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Wednesday’s ad is for another Italian brewery, Birra Dicitura. It seems like it has to be later than the 1920s, because the art is less well-defined, more abstract. It almost seems unfinished, a rough sketch. And I can’t help but wonder; why the five of hearts? Dicitura, by the way, is Italian for “wording.”
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Tuesday’s ad is for an Italian brewery, Birra Metzger, in Torino, our second ad from this brewery. They were founded in 1848 but closed in 1975. The artist’s name is Filberto Mateldi (1882-1942), a well-known Italian illustrator, who made his name in the fashion world.
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For more of my past columns, see Brooks On Beer
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