Jay R. Brooks on Beer
Wednesday’s ad makes quite some bold claims. It appears to be a 19th century ad for the newly modernized Notting Hill Brewery Co., which had just started a “revolution in English Bottled Beer Produced Entirely on a New System.” I especially love the twin banners, that don’t quite seem to work together: “No Deposit” and “No Sediment.”
Just push the button, don’t hesitate. Seriously, just push the button below to watch others push the button. It’s a never-ending cycle of button pushing. Enjoy.
This is an interesting design, generic beer cans, made to look as if they were essentially clear and showing the contents inside, albeit in an idealized way. They were created by Timur Salikhov, a designer from St. Petersburg, Russia.
He starts with the premise “Why hide what good beer looks like?”
And then he designed the cans to appear as if they were a freshly poured glass of beer. It’s fun concept and apparently he’d like to sell the idea to a brewery. I think the only unfortunate aspect of his design is that without additional branding on the package, it may look too generic. BUt it sure looks like a beer I’d like to open.
The Boston Herald is reporting that investment firm Fireman Capital Partners is making a “major investment” in the Salt Lake City brewer Utah Beers, which owns both Wasatch and Squatter’s Pub. According to the story, the investment will be used to “support the expansion of the Squatters and Wasatch brewer’s distribution, marketing and brew pub business.”
Currently, “Squatters and Wasatch beer is sold in 12 states and the company operates five brew pubs and restaurants in Salt Lake and Park City, Utah.” Squatters co-founder Peter Cole was also quoted in the piece. “This investment opens the door to the next level for Squatters and Wasatch, and provides the financial firepower and expertise we need to meet rapidly growing demand for our beer and to reach new markets.”