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Archives for January 2017

We Do More Than Just Brew Beer

January 2, 2017 By Jay Brooks

brewhouse
This is a fun piece of illustration, an infographic New Year’s Eve card of sorts, commissioned by Baltika, which is a Russian brewery that’s part of the Carlsberg Group. They hired Anton Egorov to create something like Мы больше, чем просто варят пиво, which is a reverse translation of their English version of the infographic, “We Do More Than Just Brew Beer.” Egorov completed it in December of 2014, so presumably they used it in either 2015 or 2016, since according to the artist’s description, his illustrations were for a corporate calendar. That’s one I would have liked.

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Filed Under: Art & Beer, Breweries, Just For Fun, Related Pleasures Tagged With: Infographics, Russia, Science of Brewing

Beer In Ads #2143: You Hear It Everywhere … “Finest Beer Served … Anywhere!”

January 1, 2017 By Jay Brooks


Sunday’s ad, and the first one for 2017, is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. I’ll be posting as many ads from this series as I could find all this month, but this first ad is something of a tease, showing ten of the ads to comes, which must have been originally a sort of ‘best of’ ad. But don’t despair if you can’t make out any of the stars in this ad, as I have larger versions of each of the photos shown here so that before January is over, you’ll know who each of them is, and why they were famous in the 1940s.

PBR-1949-best-of-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Pabst

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