Archives for February 2019

Beer In Ads #2919: A Beer With You

February 28, 2019 By Jay Brooks

Thursday’s ad is for Ein Bier Mit Dir, or “A Beer With You,” from 1959. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist and photographer Donald Brun.

Beer In Ads #2918: Beer Creates Sociability

February 27, 2019 By Jay Brooks

Wednesday’s ad is for schafft Geselligkeit, or “Beer creates Sociability,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is, I believe, part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Beer In Ads #2917: Putting Beer On A Pedestal

February 26, 2019 By Jay Brooks

Tuesday’s ad is for Beer, from 1956. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Hans Hartmann.

Beer Checkers in 1937’s “Love Is News”

February 26, 2019 By Jay Brooks

Today, February 26, 1937, saw the release of a fairly forgettable film called “Love Is News,” starring Tyrone Power, Loretta Young, and Don Ameche. According to its IMDb page, the romantic comedy is described simply. “Financier’s daughter spars with newspaper reporter: he by writing about her, she by announcing their engagement.”

And that would probably be the end of it except for one tiny detail in the story. Early in the film, a cub reporter is sent to a local reporter’s bar to get the newspaper’s ace reporter to cover a story. When the film switches to the bar, there are several reporters all gathered around two men on the floor playing checkers with mugs of beer and shots of whiskey (probably) and it’s a pretty funny game, and scene. I think I tended to think of drinking games as a more modern thing, but of course they’re probably as old as civilization itself.

beer-checkers-1 — The scene at the bar opens on the checkers game.

beer-checkers-2 — Our hero’s opponent on the other side of the board.

beer-checkers-3 — Looking over the pieces on the board, deciding on his next move.

beer-checkers-4 — Taking a shot glass with his mug.

beer-checkers-5 — The drinking the captured shot of whiskey, as the spectators also take a drink.

beer-checkers-6 — After which, play resumes.

beer-checkers-7 — The cub reporter finally shows up and apparently was on his checkers team at college and begins to help.

beer-checkers-8 — And eventually he’s in his cups, so to speak, before remember to give the message to the more seasoned reporter.

Here’s the entire film posted with Czech subtitles (which you can disable) but it’s in English. The beer checkers scene starts at about the 6:25 mark and is only a few minutes.

Beer In Ads #2916: Woman and Beer Glass

February 25, 2019 By Jay Brooks

Monday’s ad is for Beer, from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another poster I’m not exactly sure who or what it was made for, but it was created by Swiss artist Fritz Wüthrich.

Beer In Ads #2915: Beer Oasis

February 24, 2019 By Jay Brooks

Sunday’s ad is for Bier, from 1962. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’m not exactly sure who or what this poster was created for. It was produced by the well-known German artist Heinz Fehling.

While it doesn’t help much, there are versions that include the text “Durst wird durch Bier erst schön” which Google translates as “Thirst becomes beautiful through beer.” And while a nice sentiment, it really doesn’t help solve the mystery of this poster’s purpose.

Beer In Ads #2914: Hemelinger Bier

February 23, 2019 By Jay Brooks

Saturday’s ad is for Hemelinger Bier, from 1953. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Hemelinger Actien Brauerei, which was located in Bremen, Germany. It was founded in 1878, but Beck’s bought them in 1921 and closed the brewery in 1981. The poster is by the well-known German artist Heinz Fehling.

Beer In Ads #2913: Beers To Celebrate

February 22, 2019 By Jay Brooks

Friday’s ad is for Oranjeboom, from 1945. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Oranjeboom. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. The text translates as “Beers to Celebrate,” and gove that the war in Europe had just ended, I have a pretty good idea what they were so happy about. Unfortunately, I don’t know who the artist was who created this.

Beer In Ads #2912: Bier Seit Jahrtausenden!

February 21, 2019 By Jay Brooks

Thursday’s ad is for Bier seit Jahrtausenden!, from 1938. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bier seit Jahrtausenden!, which translates as Beer for Millenia! I don’t know who commissioned the poster or what its purpose was, but it’s pretty cool. This poster was created by Swiss designers Jäggi Rita and Wüthrich Urs.

Beer In Ads #2911: Oranjeboom Store

February 20, 2019 By Jay Brooks

Wednesday’s ad is for Oranjeboom, from 1950. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch artist Reyn Dirksen.