Sunday’s ad is for Birra Metzger, from 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian artist Giuseppe Magagnoli, or at least by his agency Maga, since that was both the name of his agency and the way he signed his work.

Friday’s ad is for Birra Metzger, from 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian artist Filiberto Mateldi.

Thursday’s ad is for Birra Metzger, from 1925. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. I have been unable to find out who created this poster.

Wednesday’s ad is for Birra Metzger, from the 1920s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. This poster was created by Italian artist Marcello Dudovich.

Tuesday’s ad is for Birra Pedavena, from 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. I can’t figure out who created the poster.

Sunday’s ad is for Birra Peroni, from 1899. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Peroni, founded by Francesco Peroni in Vigevano, Italy in 1846. Today it is owned by Asahi Breweries. It was created by Italian artist F. Targia.