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Archives for April 26, 2020

Beer In Ads #3332: Heineken’s Bier Offers You The Best

April 26, 2020 By Jay Brooks

Sunday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but the text below Heineken’s Bier, “‘Biedt U Het Beste,” translates as “Offer You the Best.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

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