Monday’s ad is for “Rainier Beer,” from maybe the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is, I think, a reproduction of an older ad for a sign, made to look distressed. I can’t tell if the fisherman is offering a beer to the fish, or if he’s taunting him with it.
Sunday’s ad is for “Rainier Beer,” from maybe the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is, I think, was intended for a billboard given it’s shape. And that’s in part why I’m guessing it’s from the 1950s, plus I believe that’s when they were promoting “Rainier Aged Beer.”
Friday’s ad is for “Rainier Beer,” from 1907. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is, I think, the cover of a 1907 promotional calendar produced for Rainier Beer. I’m not entirely sure that’s what it is, but the image is consistent with other calendars from around the same time period.
Friday’s ad is for “Rainier Beer,” from 1905. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a 1905 promotional calendar produced for Rainier Beer. The woman in the calendar is Marie Doro, who was an American stage and film actress of the early silent film era.
Thursday’s ad is for “Rainier Beer,” from 1940. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is shows a gal and her horse because nothing says “For Good Cheer” like a cowgirl.
Wednesday’s ad is for “Rainier Beer,” from 1906. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is the cover to a 1906 promotional calendar produced for Rainier Beer.
You can see it a little better in this image of the calendar, which appears to be unused.
Tuesday’s ad is for “Rainier Beer,” from 1917. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is the sheet music to a song entitled “There’s Something Else Goes With It,” which is “Dedicated to Glorious Old Rainier.” The words and music were written by J. Louis MacEvoy.
Monday’s ad is for “Rainier Beer,” from 1910. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a tray that shows a woman sitting on a wooden bench emblazoned with “Pure Food” with her hand inexplicably over her head and a glass of beer in the other hand. I’m not sure what that pose is meant to convey. At the bottom is the tagline. “There’s New Strength and Vigor in Every Drop.”
July 5, 1862, Lewis Carroll sat down to start writing the work that would make him famous, “Alice’s Adventures in Wonderland,” which began with a story he told to his three girl companions the day before during an outing with the Reverend Robinson Duckworth, where they rowed a boat up the River Isis with the three young girls, and which they called the “golden afternoon.” The three girls were the daughters of scholar Henry Liddell: Lorina Charlotte Liddell, Alice Pleasance Liddell, and Edith Mary Liddell, ages 13, 10, and 8 respectively. The journey began at Folly Bridge, Oxford and ended five miles away in the Oxfordshire village of Godstow. During the trip Carroll, whose real name was Charles Dodgson, told the girls a story that featured a bored little girl named Alice who goes looking for an adventure. The girls loved it, and Alice Liddell asked Dodgson to write it down for her. And the rest, as they say, is history.
Beginning in the 1930s, Guinness began using Alice in Wonderland and the cast of characters from Carroll’s books in a lot of their advertising. That continued until 1959, and in addition to numerous ads, they also produced five booklets, beginning with “The Guinness Alice” in 1933, and finishing up with “Alice Versary: The Guinness Birthday Book,” which was published to coincide with their 200th anniversary in 1959. All of the booklets and advertising was done by their advertising agency, S.H. Benson Ltd., with illustrations by John Gilroy and later Ronald Ferns. A few years ago, I got a copy of Alice Versary, so here is the whole 16-page booklet.
Saturday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a clever self-pouring bottle that can fill four small glasses at a time. It’s too bad they never perfected that technology.
