Archives for December 2021

Wednesday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows a wintery scene with the Hamm’s bear holding a sign, with the tagline “Hamm’s: The Beer Refreshing.” It also has the word “BEER” in the upper righthand corner, and I’m not sure why? It reminds of a paint-by-number painting.

Tuesday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. Since today was the winter solstice, this one is a wintery scene with a bottle of Hamm’s next to a full mug of beer, with the tagline “Pour yourself some freshness…. Have yourself a Hamm’s.”

Sunday’s ad is for “Hamm’s,” from 1941. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features two gentlemen in a study reading (although the television does appear to be on) as the smile and look approving at a tray with two bottles and glasses of beer, with the tagline “PREFERRED for mellow moments….”

They also created a fairly similar ad in two colors at the same time.

Saturday’s ad is for “Hamm’s,” from 1941. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features people loading up the trunk of their car with Hamm’s beer, with the tagline “Beer with Extra Grain Goodness” followed by “Take along this beer with … No Harsh Hop Bitterness.”

Friday’s ad is for “Hamm’s,” from the 1970s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a drawing of a cowboy drinking a mug of beer, with the tagline “When you asked for a beer on the 1865 frontier; you were asking for trouble. Then came Hamm’s.”

Tuesday’s ad is for “Hamm’s,” from 1969. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows off their new label change and explains why the new one looks a lot like a much older label, with the tagline “Our new old label.”

Tuesday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows what appears to be an empty canoe fishing in a river, with the tagline “From the land of sky blue waters … A wish for a Refreshing Centennial year.” This apparently was during Hamm’s centennial, but that is certainly not clear from the ad itself.

Monday’s ad is for “Hamm’s,” from 1951. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows a group of people returning from a day of sailing a lake as back on shore other people are pouring beer and serving food, with the tagline “Refreshingly yours … from the land of sky blue waters.” The artwork is very reminiscent of the Beer Belongs series that Brewers Association did between the later 1940s and early 1960s.