Monday’s ad is for “Rheingold Beer,” from 1944. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1944 was Jane House, and unfortunately, I wasn’t able to find out much about her apart from she was signed to Columbia pictures, so she at least had aspirations to be an actress. There is a Jane House listed on the iMDb, but doesn’t begin until she was on a television show in 1956, so I’m not sure if it’s the same person. In this ad, from January, she’s shown riding in a sleigh that looks a lot like the one Sonia Gover rode in the previous year, although this one has 1944 printed on the side. It looks like it’s at a ski resort and after the photoshoot she’s serving drinking inside the more comfortable ski lodge.
Archives for January 2022
Today is the birthday of William Hoffmeister (January 31, 1827-1902), who was born in Germany, but emigrated to the U.S. in 1847, settling in Cincinnati, Ohio. There in 1856 he founded the William Hoffmeister Brewery, but it was only in production until 1873, when he closed it and opened a saloon. Being open for a mere seventeen years, there’s precious little information about either the brewery or William Hoffmeister, and I was unable to find any picture of him, his beer or his brewery, though this may be his coat of arms.
This is about all I could find on William Hoffmeister, from the Cincinnati Turner Societies: The Cradle of an American Movement, by Dann Woellert, published in 2012.
Today is the birthday of George Hauck (January 31, 1832-April 20, 1912). He was born in Germany, but came to America when he was 18, in 1850, and after working in several breweries, in 1863. settled in Kingston, New York. In 1864, he and a partner, George Dressell, founded a brewery, initially known as the Geo. Dressell & Co. Brewery. Twenty years later, Dressell passed away, and Hauck became the sole proprietor, changing the name to the George Hauck Brewery. In 190s, his sons joined him in the business, and it became known as the Geo. Hauck & Sons Brewing Co., before it closed due to prohibition in 1916. It was re-opened by a few different business entities after repeal in 1933, but none proved sustainable and it closed for good in 1938.
In “The History of Ulster County, New York,” there’s an entry on Hauck:
Here’s his obituary from Find-a-Grave:
George Hauck, president of the George Haurk and Sons Brewing Company, died on Saturday evening at his home on Wurts street, aged 80 years. He had been in failing health for some time. Mr. Hauck was born in Germany In 1832, a son of Adam Hauck. His father was a brewer by occupation. Coming to this country in 1849 be became associated with hib father In the latter’s brewery at the corner of Broome and Wooster streets in New York. Two years later they moved to Sheriff street where the brewery was continued. The son went to Cincinnati in 1852 and made a study of brewing. Four years later he returned to New York and entered the employ of Kress & Schaffer. He next went with the Lyon brewery and remained until it was destroyed by fire. From that time until 1861 Mr. Hauck entered the. employ of William Bertsche, who had a brewery where the Hoffman brewery now stands at Hone and Spring streets. Three years later Mr. Hauck and George Dressel formed a partnership and began brewing on the site of the present brewery at the corner of Wurts and McEntee streets. From the death of Mr. Dressel in 1884 until 1890 Mr. Hauck continued the business alone. The company was incorporated in that year. In 1867 Mr. Hauck married Miss Barbara Welker of Worms, Germany. Five children were born to then: John Hauck, Adam Hauck, Minnie Hauck, wife of Prof. C. W. Louis Stiehl of Oklahoma City; Louise Hauck, wife of John B. Kearney Mr. Hauck was a member of United German Lodge, No. 303. I. O. O. F., Franklin Lodge, No. 37, Knights of Pythias, the First German Sick and Aid Society and the Rondout Social Mannerchor. In politics Mr. Hauck was a staunch Democrat. The funeral will be held on Wednesday afternoon at 2 o’clock at his late residence, 115 Wurts street. Interment in Montrepose cemetery.
The Hauck Brewery.
This is short history of the brewery, from Thierry’s breweriana website:
George Hauck was born in 1832 in Germany. His father, Adam Hauck, was a brewer. George Hauck came to the United Sates as a young man in 1849. He went to work in his fathers brewery in New York City. In 1852 Hauck went to Cincinnati to contiue his brewing studies, only to return to New York 4 years later. Upon his return to New York City he went to work for Kress & Schaffer. He then went to work for Lyon Brewery until it was destroyed by fire. In 1861 Hauck went to work for William Bertsche in Rondout NY. Bertsche had a brewery on the corner of Hone and Spring Streets, later the Jacob Hoffmann Brewery would be located there. By 1864 Hauck and George Dressel formed a partnership and began brewing on the Corner of Wurts and McEntees Streets. The brewery was called Geo. Dressel and Co. Lager Beer Brewery. They were soon producing 5,000 barrels of beer a year. Hauck and Dressel ran the brewery until Dressel died in 1884. That same year that the main brick brewery building was built near the corners of Wurts St and McEntee St. The bottling plant was near the corner of Hone St and McEntee St. The bottling plant had been built earlier into a hillside with a cave at the rear of the building for cooling and storage of the beer that they produced.
The cave had resulted from an unusual partnership between a brewer and a baker. William Bertsche and his partner, Martin Uhle, had dug out the cave as a result of a business venture in October of 1856. Bertsche and Uhle had entered into a contract with Abraham Crispell to construct a “tunnel” on Crispell’s property on Holmes St (now known as McEntee St). Accordind to the contract, said “tunnel” was only be used for the purpose of storing Lager Bier”. Bertsche and Uhle would pay a yearly fee of $15.00 for the privilage of storing beer in the newly constructed cave. Records showed that the fee of $15.00 was paid to Crispell for the years of 1857, 1858 and 1859.
Later, Martin Uhle, who had been a baker, became a saloon owner and sold Bertshce’s beer and the cave that they had dug together would become the property of Geroge Hauck, Bertsche’s former employee.
Hauck then ran the brewery alone until 1890, the year the brewery was incorporated as the George Hauck Brewing Company.
George’s sons, Adam and John, became company officers.
In 1892 the Brewery was producing it’s signature “Red Monogram” beer. There even was a “Red Monogram” baseball team sponsored by the Hauck Brewing Company. In 1908, advertisements appeared in the local directory for Hauck’s “Rock Cellar Brew”. It was named after the cave that the held the bottling plant. By 1912, the brewery was turning out approximately 35,000 barrels of beer a year.
On April 20th 1912, the founder, George Hauck, died at his home after a long illness. His son, Adam Hauck, assumed the Presidency upon his father’s death. John, became the Vice-President.
In 1918, prior to the passage of the 18th Amendment, better known as Prohibition, the brewery was remodeled for the manufacture of peanut oil production. It was marketed as “Salanut”, “Refined Virgin Peanut Oil”. The brewery was now known as the Hauck Food Products Corporation. On December 9th 1920, John Hauck, 62 years of age, died at his home after a long illness. In early 1922, the Hauck Food Products Corporation was sold to Bankers Underwriters Syndicate of New York. John Kearney, Adam Hauck’s brother in-law, remained Vice-President while Adam and Mary had no part in the operation of the peanut oil factory.
In 1924, a “Near Beer” license was obtained and the production of “Near Beer” lasted four years, until 1928. Revenue Agents found the beer was over the alcohol content allowed and the “Near Beer” license was revoked.
Plagued by taxes and competition, the brewery never re-opened after the repeal of prohibition in 1933. A city directory in 1934 showed the Frank Brady Brewery as the new owner. Frank Brady continued to brew “Red Monogram” beer during his brief ownership. City directories 1935-1939 listed the Peter Doelger Brewing Corp as being located at that address. Finally in 1940 the Staton Brewery Inc was listed as a “Wholesale Beverage” distributor. Shortly afterwards, the building laid empty and became a city owned property. An oil company attempted to purchase the site, but public opposition to a zoning change stopped the sale. The Hauck buildings were demolished around 1942.
There was also a John Hauck Brewery in Ohio, but as far as I can tell they are not related. Also, George’s brother did start his own brewery in New Jersey, which was known as the Peter Hauck Brewery.
Today is the feast day of St. Veronus. He is the patron saint of Lambeek & Belgian brewers. He was also known as Veronus van Lembeek, and he was a professor or a farmhand (accounts differ) who lived in Belgium in the 9th century.
This short account of his life is from his Dutch Wikipedia page, translated by Google:
The life of Veronus is known from a hagiography written by Olbert van Gembloers around 1015-1020.
According to legend, Veronus was a great-grandson of Charlemagne. He left the parental home at the age of 15, because he did not want to get married, and ended up in Lembeek. Here he settled and served as a servant on a farmyard.
Once when he hammered a stick into the ground, water immediately bubbled from the ground. He told his twin sister, Saint Verona, where he would be buried after his death. A fallen tree would show her the way. After his death it happened as he had foreseen.
And this account is from Heiligen, a German website devoted to saints, also translated by Google.
Veronus was of fairly high descent. He is said to have been a cousin of Charles the Bald († 877). He left his parental home because he did not agree with the plans of his parents who liked to see him married and with an appropriate party. He himself walked around desiring to devote himself entirely to the service of God, and thus not to marry. On his departure, he informed his sister Verona (9th century; feast day, August 29) that in due time a sign would indicate the time and place of his death: a storm would arise and the trees would blow over and fall in towards the place where he is said to have died. After some wanderings, he ended up on a court farm in Lembeek. There he hired himself out as a farmhand. He lived a life of simplicity and service.
Legend tells how he drilled a well when he once planted his stick in the ground near the church. After all, according to the chronicles, he died “loved by God and by men.”
Indeed, his death was accompanied by the signs he had announced to his sister at the time. So she left in the indicated direction and ended up in Brabant. The horses stopped in Berchem. There she was told that she had to continue to Lembeek. She found her brother’s grave in the local church. The moment she entered the body emitted a wonderful scent. The tomb was opened and the dead was found completely intact.
Over the centuries, the memory of Veronus faded. He is said to have appeared to a priest on the spot to remind him of his memory. The priest began to work for the restoration of the worship of Veronus, and the latter expressed his agreement by delighting many pilgrims with answers to prayers and other miracles.
There’s a St. Veronus Cafe and Tap Room located in Peterborough, Ontario, Canada. They bill themselves as a Belgian restaurant and beer bar.
Today is the birthday of William Frederick Wezel (January 31, 1854-January 15, 1927). He was born in Germany, but moved to Wisconsin as a boy with his family. He was trained in a number of fields, but is best known in brewing circles for the Wenzel Filtermass, which became the standard for clarifying filters for breweries in the 19th century. Unfortunately, I could not find any photographs of Wenzel. This biography of Weznel is from a “History of Outagamie County, Wisconsin.”
And this obituary was published in the Post-Crescent of Appleton, Wisconsin, on April 25, 2917.
Sunday’s ad is for “Rheingold Beer,” from 1943. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad is from around December of 1943, introducing the new Miss Rheingold, Jane House, with the headline “Here she is … Miss Rheingold 1944. Unfortunately, I wasn’t able to find out much about her apart from she was signed to Columbia pictures, so she at least had aspirations to be an actress. There is a Jane House listed on the iMDb, but doesn’t begin until she was on a television show in 1956, so I’m not sure if it’s the same person.
Today is the birthday of Sean Turner, who is the owner of Mammoth Brewing Co.. I first met Sean when he worked for another brewery (Deschutes, maybe?) but he worked for a few different breweries, representing them in and around the Bay Area. But in 2007, he bought Mammoth, and really turned it around, expanding the business and building a new, larger and more modern brewery in the ski resort town. He also took over running Mammoth Festival of Beers and Bluesapalooza, and if you haven’t made the trek there, it’s an amazing event. Join me in wishing Sean a very happy birthday.
Today is the birthday of Christian Hess (January 30, 1848-July 27, 1912). Hess was born in Germany, and that’s about all I could find out about the man who co-founded, along with George Weisbrod, the George Weisbrod & Christian Hess Brewery, usually shortened to just the Weisbrd & Hess Brewery, and also known as the Oriental Brewery.
Both Weisbrod and Hess were German immigrants, and originally their intention was simply to make enough beer to supply their Philadelphia saloon on Germantown Avenue. Some sources say they began as early as 1880, but most put the founding at 1882. The brewery was going strong until closed by prohibition. They managed to reopen in 1933, but closed for good in 1938.
A brewery poster from 1905.
In 1994, Yards Brewing renovated the old Weisbrod & Hess Brewery, but after the partners split, it became the Philadelphia Brewing Co., while Yards under the direction of Tom Kehoe moved to another location.
In the Philadelphia Brewing Co. tasting room upstairs, an old photo of the employees of the original brewery on the premises, Weisbrod & Hess Oriental Brewing Company.
The brewery was designed by famed local architect Adam C. Wagner, and this is an illustration of his design for the brewery from 1892.
Today is the birthday of Martin Stelzer (January 30, 1815-August 3, 1894). Stelzer was an architect, probably from Germany, who built a number of homes in Plzeň, Czech Republic, such as “the old (small) Synagogue in Pilsen, the Little Theatre (formerly on Goethe Street) and a stone Saxon bridge in the suburbs of Roudná which has one rare feature, a sweep middle.” He was also hired by the local Burghers (or citizens) to build the town brewery, which today is known as the Pilsner Urquell brewery. He is also believed to have hired their first brewmaster, Josef Groll.
This biography is from the Pilsner Urquell website:
When it comes to the founding of Pilsner Urquell, Martin Stelzer remains one of the most important figures, though he is also one of the most misunderstood.
Often mischaracterized as a brewer, Martin Stelzer was the most famous builder in nineteenth-century Plzen — something like the unofficial town architect. Born in 1815, Stelzer had constructed more than two hundred buildings in Plzen by the time of his death in 1894, including such important sites as Old Synagogue of 1859 and the Small Theater of 1869.
When he was first hired to create the new town brewery in 1839, however, Stelzer was just 24 years old — and, most importantly, he had never built a brewery of any kind. (Later, he would be seen as something of an expert on the subject.) One special demand: the new brewery was supposed to be a cold-fermentation or lager brewery, something that did not exist in Plzen at the time. To familiarize himself with the requirements of the project, Stelzer traveled to Bavaria in December of 1839, visiting several breweries there.
A common rumor holds that Stelzer befriended Josef Groll, the first brewmaster of Pilsner Urquell, during this trip, or even that Stelzer brought Groll back to Plzen with him. However, no confirmation of this appears to have been published during Stelzer’s lifetime. It certainly seems possible that the two were friends, however, given the closeness of their age: the original brewmaster was less than a year and a half older than the architect.
In addition to directing the expansion of the Burghers’ Brewery in 1849 and 1852, as well as the construction of a new fermentation room in 1856, Stelzer designed and built the brewery’s enlarged cooperage in 1870. Stelzer’s other projects included the next-door Gambrinus brewery in 1869 and the Dobřany town brewery in 1873. He remains part of everyday lore in Plzen today, having given his first name to the street Martinská in central Plzen as early as 1857.
Local businessmen and tavern owners in Pilsen committed to raise funds and build a new brewery, to be called Burghers’ (Citizens’) Brewery. A leading architect, Martin Stelzer, was hired to design the brewery and he toured Europe and Britain to study modern breweries that used the new technologies of the Industrial Revolution—pure yeast strains, steam power, and artificial refrigeration—to make beer.
He returned to Pilsen to design a brewery on a site in the Bubenc district with a plentiful supply of soft water and sandstone foundations where deep cellars could be dug to store or “lager” beer. He also brought with him from Bavaria a brewer called Josef Groll who had the skills to make the new cold-fermented style of beer. See groll, josef. The brewery was built rapidly and its first batch of beer was unveiled at the Martinmas Fair on November 11, 1842. The beer astonished and delighted the people of Pilsen. It was a golden beer, the first truly pale beer ever seen in central Europe, for the lager beers brewed in Bavaria were a deep russet/brown in color as a result of barley malt being kilned or gently roasted over wood fires. A legend in Pilsen says the wrong type of malt was delivered to the brewery by mistake but this seems fanciful. It’s more likely that Martin Stelzer brought back from England a malt kiln indirectly fired by coke rather than directly fired by wood. This type of kiln that was used to make pale malt, the basis of the new style of beer brewed in England called pale ale. A model of a kiln in the Pilsen museum of brewing supports this theory.
And here’s an account from Food Reference:
At the start of the nineteenth century, the quality of beer everywhere was often poor and standards varied wildly. This prompted some of the Plzen’s conscientious and passionate brewers to band together to find a way of producing a beer of a superior and more consistent quality.
Their first decision was one of their finest, to appoint a young architect called Martin Stelzer. Traveling far and wide to study the best of brewery design he returned to Plzen with plans for the most modern brewery of the age.
He chose a site on the banks of the city‘s Radbuza River, which offered a number of natural advantages – sandstone rock for the easy carving of large tunnels for cold storage, and aquifers supplying the soft water which would one day help make Plzen’s finest beer so distinctive.
But, most importantly, Martin Stelzer also discovered a brewmaster who would change the way that beer was brewed forever: a young Bavarian called Josef Groll.
Saturday’s ad is for “Rheingold Beer,” from 1943. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad is from around October of 1943 showing the six finalists for Miss Rheingold 1944, and inviting everyone to vote for their favorite among, Louise Stanley, Rita Hunt, Bea Pallister, Jane House, Bettina Bolegarde, or Blanche Christian. Who will be the winner?
And here’s the same ad but for the newspaper, and much larger.