Today’s infographic is the ^ Bootstrapper’s Guide to Craft Beer Marketing, created by Craig Tommola of 36 Squares, although I found it on Pinterest where a Marta S M claimed its authorship. Whoever made it, it’s an interesting look at brand marketing.
How do we print the graphic?
You can print the graphic from the high resolution PDF located here: http://bit.ly/18TOj5v
Hey Jay – thanks for the post! I did indeed make the graphic – and in Marta S M’s defense, Pinterest automatically copies the original caption / description of the post, if you re-pin something without adding your own description. It results in this sort of authorship question quite frequently.
My team and I created all brands and related materials (essentially everything described on this graphic, along with numerous custom programming projects) for New Holland Brewing and New Holland Artisan Spirits from 2005-2011, when they began an internal art & communication team.
Again, thanks for the hat tip.
Craig Tommola
craig@36squares.com