Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1326: What Famed Scientist Is Closely Linked To The Brewing Of Beer?

Beer In Ads #1326: What Famed Scientist Is Closely Linked To The Brewing Of Beer?

September 27, 2014 By Jay Brooks


Saturday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What famed scientist is closely linked to the brewing of beer?

A
Louis Pasteur, who evolved “pasteurization” through observing the action of yeast.

The ad details pasteur’s important work, “Studies on Beer,” published in 1876.

USBF-1951-qa9

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Science



Comments

  1. Adam says

    November 18, 2014 at 11:31 pm

    I’ve been lead to believe he published it on 1879 (at least that’s what my reprint of the first edition says).

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Historic Beer Birthday: Jan Albin Goetz-Okocimski July 18, 2025
  • Historic Beer Birthday: Josef Sedlmayr July 18, 2025
  • Historic Beer Birthday: Glenn Payne July 18, 2025
  • Beer Birthday: Carol Stoudt July 18, 2025
  • Beer In Ads #5027: Iron City’s Famous Bock Beer July 17, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version