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You are here: Home / Art & Beer / Beer In Ads #1389: Take Up The Slack!

Beer In Ads #1389: Take Up The Slack!

November 29, 2014 By Jay Brooks


Saturday’s ad is another one for Pabst, also from 1897. The ad shows Commodore Perry, the other one — the Hero of Lake Erie — standing in a small rowboat at the end of the battle, and I can only assume he said something like “take up the slack.” I’m not quite sure what “Perry’s Victory” has to do with Pabst Malt Extract, but it’s another in a series of patriotic ads using incidents throughout American history to sell Pabst.

pabst_1897_3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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