Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1389: Take Up The Slack!

Beer In Ads #1389: Take Up The Slack!

November 29, 2014 By Jay Brooks


Saturday’s ad is another one for Pabst, also from 1897. The ad shows Commodore Perry, the other one — the Hero of Lake Erie — standing in a small rowboat at the end of the battle, and I can only assume he said something like “take up the slack.” I’m not quite sure what “Perry’s Victory” has to do with Pabst Malt Extract, but it’s another in a series of patriotic ads using incidents throughout American history to sell Pabst.

pabst_1897_3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg

Recent Posts

  • Beer In Ads #5139: Pickwick Bock Beer Is Here December 11, 2025
  • Historic Beer Birthday: William Peter Jr. December 11, 2025
  • Beer In Ads #5138: Our Alarm Is Set For March 17th December 10, 2025
  • Beer Birthday: Paul Holgate December 10, 2025
  • Historic Beer Birthday: Eugene O’Keefe December 10, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version