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You are here: Home / Art & Beer / Beer In Ads #2401: What’s Your Cow Triangle?

Beer In Ads #2401: What’s Your Cow Triangle?

September 16, 2017 By Jay Brooks


Saturday’s ad is for Bass Ale, from 1955. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So they’re apparently having a cow show to determine which triangle is the best. Personally, they’re both lovely bovines, but I’m going to have to go with the bottle-conditioned beer, but I have a feeling they’re both good.

Bass-1950s-triangle-cows

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bass, History



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