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You are here: Home / Art & Beer / Beer In Ads #2512: My Beer Is Rheingold Says Bob Hope

Beer In Ads #2512: My Beer Is Rheingold Says Bob Hope

January 5, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comedian, vaudevillian, actor, singer, dancer, athlete and author Bob Hope, is getting a pour of Rheingold Extra Dry from another Bob Hope who’s inside the television, and threatening to “ad lib all night about it.”

Rheingold-bob-hope

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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