Tuesday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, French actor, cabaret singer and entertainer Maurice Chevalier, who presumably doesn’t come to New York too often (he did live in France after all), compares drinking Rheingold Extra Dry when he is in New York is like “greeting an old friend.”