Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield

Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield

January 20, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1952. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and former fashion model Joan Caulfield, explains that she understands the appeal of Rheingold Extra Dry because she grew up in New Jersey.

Rheingold-1952-joan-caulfield

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Historic Beer Birthday: Joseph Seelinger June 23, 2025
  • Historic Beer Birthday: Henry Foss June 23, 2025
  • Beer Birthday: Brian Yaeger June 23, 2025
  • Beer In Ads #5006: Valley Forge Bock Beer June 22, 2025
  • Beer Birthday: Michael Frenn June 22, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version