Monday’s ad is for Rheingold, from 1954. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actor MacDonald Carey. He was “best known for his role as the patriarch Dr. Tom Horton on NBC’s soap opera Days of Our Lives. For almost three decades, he was the show’s central cast member. He first made his career starring in various B-movies of the 1940s, 1950s and 1960s. He was known in many Hollywood circles as “King of the Bs”, sharing the throne with his “queen”, Lucille Ball.” In this ad, Carey admits it’s dangerous, or at least unpredictable, when “husbands are let loose in the kitchen” but what is certain is that the resulting meal will include Rheingold Extra Dry.
