Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2616: Tonight, Enjoy A Lightcap Instead Of A Nightcap

Beer In Ads #2616: Tonight, Enjoy A Lightcap Instead Of A Nightcap

April 20, 2018 By Jay Brooks


Thursday’s ad is for is by the U.S. Brewers Foundation, from 1958. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association. Shortly thereafter, the ads continued to use thematic elements from the earlier ads, but they became more conventional, using photographs instead of art.

In this ad, unfortunately not a great scan of it, has the headline “Enjoy A Lightcap Instead Of A Nightcap,” and presumably has something to do with going to the theatre.

US-Brewers-Foundation-Paper-Ads-United-States-Brewers-Foundation-1958

Filed Under: Art & Beer, Beers Tagged With: Advertising, Beer Institute, Brewers Association, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Historic Beer Birthday: Bert Grant May 17, 2025
  • Beer In Ads #4971: How To Serve, Drink And Enjoy A Good Glass Of Beer May 16, 2025
  • Beer Birthday: Gary Spedding May 16, 2025
  • Historic Beer Birthday: Maria Best May 16, 2025
  • Historic Beer Birthday: John Schneider May 16, 2025

BBB Archives

Go to mobile version