I’m starting to think we’re about to enter a period of time replete with films about beer, the “Golden Age of Beer Films” perhaps? There seem to be an awful lot in production right now, and I keep hearing about another one seemingly every other day. The latest is “Beer Culture,” which will be a film about Colorado’s beer scene. The film is being made by FM Productions who a couple of days ago posted the first trailer for their movie.
Here’s their description of the film:
Beer Culture is a documentary film about the growing trend in Craft Beer set in the epicenter of it all, Colorado. Beer Culture explains the cultural phenomenon behind the growth of craft beer telling it through the stories of struggles and successes of some top brewers in Colorado including, New Belgium, Oskar Blues, Avery Brewing Company, Tommyknocker, Upslope, including much more. This film is set to debut in the Summer of 2011.
I love beer. I make part of my living writing about beer and educating folks about good beer through classes and tasting events. And yet, this spate of over-the-top, maudlin, “aren’t we in craft beer sincere, passionate, messianic, (insert your favorite word)” films are starting to wear on my nerves. Craft beer to me is full of fun and humor. It isn’t stuffy or precious. It is everything that these films are not.
Why can’t it be passionate and fun at the same time?!?! Full of sincere, artistic, party animals. Yes, it’s all that and more.
Nice meeting you guys yesterday at Equinox. Keep up the great work. Brandon, I saw the footage from the trailer. NICE SHOTS!!!