Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1012: Ballantine’s Three-Ring Circus

Beer In Ads #1012: Ballantine’s Three-Ring Circus

November 4, 2013 By Jay Brooks


Monday’s ad is for Ballantine Ale, from 1948. Using the Ballantine logo of three rings in a circus themed ad, this was a typical ad formula during this time period. One oddity: Either that’s a really tiny glass or it’s a nearly bottomless bottle of beer, because the glass is full, but the bottle is still more than two-thirds, possibly as much as three-quarters, full. That’s an impressive bottle. That seems more like a magic trick.

Ballantine-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Comments

  1. beerman49 says

    November 6, 2013 at 4:55 am

    The glass & bottle look normal; the artist who drew it was clueless about volume.

  2. Dorita Estes says

    November 6, 2013 at 6:10 pm

    In 1948 Ballantine Brewery had an executive named Charlie Geiger who was an avid circus fan and spent a lot of time visiting circuses and making friends with the performers. That may be part of the reason for the ad.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5148: Ach Himmel Mr. Goat March 6, 2026
  • Historic Beer Birthday: Conrad Windisch March 6, 2026
  • Historic Beer Birthday: Samuel Wainwright March 6, 2026
  • Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock March 6, 2026
  • Historic Beer Birthday: John Bird Fuller March 6, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version