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You are here: Home / Art & Beer / Beer In Ads #121: Amstel of Amsterdam

Beer In Ads #121: Amstel of Amsterdam

June 1, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Amstel beer, before they added the “light.” It’s from 1961 and also has KLM Airlines as a part of the ad, perhaps a partnership ad. It would appear they were trying to position Amstel as a high-end premium beer.

Amstel-KLM-1961

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, History, The Netherlands



Comments

  1. Stephen R says

    June 9, 2010 at 1:30 am

    Great ad! It’s a shame they don’t sell Amstel (as opposed to the light version) here in the U.S. When I lived in Amsterdam I always had Amstel on tap and have searched far and wide here in the U.S. to find it, but no such luck. In my opinion it’s much better than Heineken.

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