Wednesday’s ad is also for Schlitz and is most likely from the late 1940s or early fifties. The tagline, “When gracious hospitality calls for the best …” is a little odd. The woman has a maid or servant, but they’re still serving their guests just the bottles. It’s funny how the definition of gracious wouldn’t include a glass for the beer, but it was a different time, I guess. And where exactly is the woman in the yellow dress looking? She’s looking past the maid, but at what?
Jay – you missed the best LOL of that ad (“Just the KISS of the hops”)! Does that mean that Schlitz had only finishing hops & none in the first 90% of the boil? No wonder I never liked it as a collegian!