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You are here: Home / Art & Beer / Beer In Ads #1519: A Friend You Can Depend On

Beer In Ads #1519: A Friend You Can Depend On

April 8, 2015 By Jay Brooks


Wednesday’s ad is for Griesedieck Bros. Brewery, from 1939. It’s a bit of a dull ad, and that background is a sickly yellow color. Although I do love that the beer is not just mellow, but double-mellow. It’s “made mellow in the brewing, kept mellow by the removal of air in the bottle.” The ad copy just keeps getting better, which at least partly makes up for the lousy graphics. “It’s always first for thirst, always right for real refreshment.” Just saying the brewery’s name — if you can even pronounce it — is “the passport to pleasure.”

Griesedieck-Bros-Brewery-1939

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Missouri, St. Louis



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