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You are here: Home / Art & Beer / Beer In Ads #1652: If You Want To Feel Heroic …

Beer In Ads #1652: If You Want To Feel Heroic …

August 18, 2015 By Jay Brooks


Tuesday’s ad is for Double Diamond, from 1951, which by that time was part of Ind Coope. It’s part of their “works wonders” series featuring the “Double Diamond Man.” After drinking a Double Diamond, it appears that DDM believes he can stop an armed bank robber singlehandedly. The DDM reminds me of a cross between John Cleese and Rumpole of the Bailey. The ad copy almost sounds like their encouraging such behavior. Dutch courage is one thing, but I’m not sure suggesting drinking a beer will make you a hero is necessarily a good message.

Double-Diamond-1951-robber

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK



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