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You are here: Home / Art & Beer / Beer In Ads #1720: Wees ‘N Man!

Beer In Ads #1720: Wees ‘N Man!

October 26, 2015 By Jay Brooks


Monday’s ad is for Heineken, from the 1950s. From what I can figure from using Google Translate, this ad ran in South Africa, because the language of it is Afrikaans. It seems to be something like: “Be a man! Drink a glass of spicy Amstel Beer.” It’s a strange ad, showing an attractive woman holding up a glass of beer, almost taunting us with “be a man!” The proportions of the illustration, however, look a little off when you examine them closely, giving them more of a cartoon-like feel.

amstel

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History



Comments

  1. Atron Seige says

    October 27, 2015 at 11:37 pm

    The language is called Afrikaans, not Afrikaners. Afrikaners are either people who speak Afrikaans, white people from South Africa or people from Africa (depending on context).

    “Pittig” means crisp in this context.

    Afrikaans is my first language. 🙂

    • Jay Brooks says

      October 28, 2015 at 9:44 am

      Whoops, thanks for the correction. I got ban intel on the internet, imagine that.

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