Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1726: Grantland Rice For Rheingold

Beer In Ads #1726: Grantland Rice For Rheingold

November 1, 2015 By Jay Brooks


Sunday’s ad is for Rheingold beer, from 1940. Grantland Rice was a famous sportwriter, apparently known for his “elegant prose.” It’s also his birthday today. He wrote the sentiment that it’s not whether you won or lost, “But how you played the Game,” in a poem entitled “Alumnus Football.” He also did this ad for the “quicker quencher,” an odd nickname if ever there was one.

Untitled

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold



Comments

  1. TG says

    November 2, 2015 at 3:11 pm

    When the one great scorer comes
    to write against you name,
    He marks not that you won or lost,
    but how you played the game.
    -Grantland Rice, 1954

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg

Recent Posts

  • Beer In Ads #5139: Pickwick Bock Beer Is Here December 11, 2025
  • Historic Beer Birthday: William Peter Jr. December 11, 2025
  • Beer In Ads #5138: Our Alarm Is Set For March 17th December 10, 2025
  • Beer Birthday: Paul Holgate December 10, 2025
  • Historic Beer Birthday: Eugene O’Keefe December 10, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version