Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1726: Grantland Rice For Rheingold

Beer In Ads #1726: Grantland Rice For Rheingold

November 1, 2015 By Jay Brooks


Sunday’s ad is for Rheingold beer, from 1940. Grantland Rice was a famous sportwriter, apparently known for his “elegant prose.” It’s also his birthday today. He wrote the sentiment that it’s not whether you won or lost, “But how you played the Game,” in a poem entitled “Alumnus Football.” He also did this ad for the “quicker quencher,” an odd nickname if ever there was one.

Untitled

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold



Comments

  1. TG says

    November 2, 2015 at 3:11 pm

    When the one great scorer comes
    to write against you name,
    He marks not that you won or lost,
    but how you played the game.
    -Grantland Rice, 1954

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5133: Going… Going… SB Bock February 26, 2026
  • Beer Birthday: Art Larrance February 26, 2026
  • Beer In Ads #5132: Grain Belt Bock Beer February 26, 2026
  • Historic Beer Birthday: Frederick C. Miller February 26, 2026
  • The Bock Beer Pig? February 26, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version