Monday’s ad is for Miller High Life, from 1960. In this ad, one of a series featuring a nearly black and white ad, with only the beer in color, and the same man engaged in various activities. This time, his activity seems a lot more passive, as he’s sitting on the floor in his smoking jacket, beer in hand of course, listening to his newfangled Hi-Fi stereo. He’s even left one of the records lying directly on the carpet, which is never a good idea. That’s how you get scratches.

And here’s another version with a little more definition and color, but it’s a lot smaller.