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You are here: Home / Art & Beer / Beer In Ads #2128: Save The Altes Caps

Beer In Ads #2128: Save The Altes Caps

December 17, 2016 By Jay Brooks


Saturday’s holiday ad is for Altes beer, from the Tivoli Brewing Co. of Detroit, Michigan, from 1915. Featuring Santa Claus holding a case of beer, apparently saving your bottle caps could pay off. According to the carton, “Save the Altes caps and get an elegant 42 piece set of china free.” I wonder how many crowns it took to get your free set of china?

1915-Tivoli-Brewing-Co-Detroit-Michigan-Altes-Beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays



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