Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #215: Meister Brau Lite

Beer In Ads #215: Meister Brau Lite

October 13, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for one of the first low-calorie light beers from 1969. Notice the spelling of “Lite” for Meister Brau Lite. That’s significant because Miller bought the brand in part to create Miller Lite, which they later introduced in 1973 I love that Mesiter Brau is trying to link their low-calorie beer to sex from the get go, where refer to it as “Lite … a lusty, full strength premium beer with 1/3 less calories.”

Meister-Brau-Lite-1969

Filed Under: Art & Beer, Beers Tagged With: Advertising, Health & Beer, History, Light Beer



Comments

  1. Jess Kidden says

    October 14, 2010 at 2:51 pm

    Miller didn’t buy the brewery, they only bought the brands- Lite and Meister Brau. Fred Huber bought the Chicago brewery itself, and ran it under it’s old name “Peter Hand Brewing Co.” with a brand called “Old Chicago” as it’s flagship brand, and, somewhat coincidentally (maybe), an old mid-Western brand called “Braumeister”.

    P. Ballantine & Sons, on it’s last legs, even contract-brewed “Meister Brau Lite” for the East Coast market for a time in the late 1960’s. One of those “what if’s” in the brewing industry…

  2. rick swenson says

    July 7, 2013 at 8:52 am

    Hello – I worked for the Peter Hand Brewery in the late 70s. We brewed 3 types of beer – dark, 1891 (premium), and a regular beer that we sold under about 20 different names. I have the same glass and bottle that you have in the ad for Meister Brau Lite that I found in the brewery’s former break room. If anyone is interested, please contact me at 415-279-8082. Thanks, Rick

Trackbacks

  1. A Brief History of Beer in Chicago | Tasty Terminus says:
    January 16, 2012 at 9:36 am

    […] in New York brought his formulation for ‘Gablinger’s Diet Beer’ to Meister Brau; it became the first large-scale ‘Lite’ beer, but the writing was on the wall for Meister Brau; it […]

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove
  • Celebrating Texas History With Alamo Beer: An Iconic Taste Of The Lone Star State – SanctuaryBrewCo on Fictional Beer Brands
  • Neal Carey on Historic Beer Birthday: Anton Zahm
  • Experience The Taste Of Duff Beer: Limited-Edition Cans And Home Brewing Kits – SanctuaryBrewCo on Fictional Beer Brands

Recent Posts

  • Beer Birthday: Logan Plant January 27, 2023
  • Historic Beer Birthday: Henry Hubach January 27, 2023
  • Beer Birthday: Peter Kruger January 27, 2023
  • Beer In Ads #4333: Miss Rheingold 1955 Meets A Host Of Thoroughbreds January 26, 2023
  • Beer Birthday: Bob Uecker January 26, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

January 2023
S M T W T F S
1234567
891011121314
15161718192021
22232425262728
293031  
« Dec    

BBB Archives