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You are here: Home / Art & Beer / Beer In Ads #2754: Good Things Go With … Schaefer

Beer In Ads #2754: Good Things Go With … Schaefer

September 5, 2018 By Jay Brooks


Wednesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features an illustrated party platter and another magic beer bottle, showing a full glass but an only half-empty bottle. And what’s the deal with the dog?

Schaefer-1947-good-things

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



Comments

  1. Moe Peppers says

    September 6, 2018 at 8:59 pm

    Only the dog would eat those appetizers…blecchh.

  2. Beerman49 says

    September 7, 2018 at 1:40 am

    Right on, Moe! The glass & bottle anomaly really isn’t. That kind of wine glass held 6-7 oz liquid, max. The long-stemmed monster glasses common today didn’t exist then. All the beer part shows is somewhat of a “hard pour” from the bottle.

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