Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2771: In Tavern Or Club … It’s Beer At Its Best

Beer In Ads #2771: In Tavern Or Club … It’s Beer At Its Best

September 22, 2018 By Jay Brooks


Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1937, features a group of men — all men, oddly — in a bar, having a meal and some beer. Although maybe it’s a “gentlemen’s club” since the tagline is “In tavern or club … IT’S BEER AT ITS BEST.”

Schaefer-1937-waiter

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Beer Birthday: Megan Parisi October 13, 2025
  • Beer In Ads #5100: There Are Good Reasons Why Hornung’s White Bock Beer Was Awarded First Prize October 12, 2025
  • Beer Birthday: Luc De Raedemaeker October 12, 2025
  • Beer Birthday: Kirby Shyer October 11, 2025
  • Beer Birthday: Kushal Hall October 11, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version