Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2771: In Tavern Or Club … It’s Beer At Its Best

Beer In Ads #2771: In Tavern Or Club … It’s Beer At Its Best

September 22, 2018 By Jay Brooks


Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1937, features a group of men — all men, oddly — in a bar, having a meal and some beer. Although maybe it’s a “gentlemen’s club” since the tagline is “In tavern or club … IT’S BEER AT ITS BEST.”

Schaefer-1937-waiter

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Beer In Ads #5040: Frank Fehr’s Bock Beer July 31, 2025
  • Historic Beer Birthday: Rita Daigle July 31, 2025
  • Beer Birthday: Jonathan Surratt July 31, 2025
  • Beer In Ads #5039: Bockbierfest July 30, 2025
  • Historic Beer Birthday: Leopold Nathan July 30, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version