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You are here: Home / Art & Beer / Beer In Ads #2771: In Tavern Or Club … It’s Beer At Its Best

Beer In Ads #2771: In Tavern Or Club … It’s Beer At Its Best

September 22, 2018 By Jay Brooks


Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1937, features a group of men — all men, oddly — in a bar, having a meal and some beer. Although maybe it’s a “gentlemen’s club” since the tagline is “In tavern or club … IT’S BEER AT ITS BEST.”

Schaefer-1937-waiter

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



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