Thursday’s ad is for Bières de la Meuse, from 1896. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bières de la Meuse, a river that runs through much of France. It was the industrial center of France at one time, and in the mid-1800s boasted over 40 breweries. The poster was created by Swiss artist Marc-Auguste Bastard.