Beer In Ads #2895: 3 Hoefijzersbier

Monday’s ad is for 3 Hoefijzersbier, or three horseshoes, from around 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster was created by Dutch artist Bernard Leemker.