Beer In Ads #2899: The Beer That Limburg Is Proud Of

Friday’s ad is for Brands Bier, from the 1950s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brand Bierbrouwerij, which was located in the town of Wijlre, in the Limburg region, located in the southeastern part of the Netherlands. It was founded in 1871, although there had been a brewery on the same site since 1340. The text at the bottom, “Het bier waar Limburg trots op is,” translates to “The beer that Limburg is proud of.”