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You are here: Home / Art & Beer / Beer In Ads #2918: Beer Creates Sociability

Beer In Ads #2918: Beer Creates Sociability

February 27, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for schafft Geselligkeit, or “Beer creates Sociability,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is, I believe, part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Beer-sociability

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History



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