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You are here: Home / Art & Beer / Beer In Ads #3044: Uncle Sam Wants Your Cans

Beer In Ads #3044: Uncle Sam Wants Your Cans

July 4, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s 4th of July ad is for Miller High Life, from 1974. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. But because today is American Independence Day, I thought I should share an ad from an American brewery. This poster was made for Miller Brewing Co., and the image of Uncle Sam holding a can High Life is just a detail from a poster created to promote recycling of their beer cans at the height of the Ecology movement in the 1970s. But the image is pretty cool, although I haven’t been able to figure out who the artist was that made it.

Miller-1974-uncle-sam-detail

Below is most of the entire poster, from an old eBay listing and it appears they were focusing on three months at the end of 1974, September through November, with dates when they wanted people to “Join the Miller Pick-Em Up” campaign, presumably to stop littering, at least of their beer cans.

Miller-1974-uncle-sam

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing, Recycling, United States



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