Friday’s ad is for Schlitz, playing on one of their earlier ads. An architect or draftsman stares longingly at the older ad on his wall, instead of working on the blueprints on the desk in front of him. The original ad was their iconic slogan “Just the kiss of hops” so for this ad it’s “Memories of a kiss.”
So it occurred to me that this might have all been marketing spin for when Schlitz was butchering the beer and taking out those pesky expensive hops…
Schlitz tinkered with its formula by converting to a continuous brewing process in the 70’s. Until then, it was a quality product — and given its recent return to its original formula — is a quality product once again.