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You are here: Home / Art & Beer / Beer In Ads #351: Come Join The Tavern Schlitzfest

Beer In Ads #351: Come Join The Tavern Schlitzfest

April 19, 2011 By Jay Brooks

ad-billboard
Tuesday’s ad is for Schlitz, from 1957, during one of my favorite ad campaigns by any brewer: Schlitzerland. Schlitzerland featured some great retro-style illustrations (though at the time perhaps they weren’t quite so retro). This one shows the happiest people in the world singing and drinking Schlitz in a tavern — the kind “Where Schutzfellows Get Together.”

57schlitzbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beer Delivery Guy says

    April 20, 2011 at 4:20 pm

    I remember going to Milwaukee Sports Shows in the ’50’s and seeing the SCHLITZ ads. Everything was a “Schlitz-er-this or Schlitz-er-that”. Dumb ad campaign but it must have been successful if I still remember it!!!

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