Tuesday’s ad is for Schlitz, from 1957, during one of my favorite ad campaigns by any brewer: Schlitzerland. Schlitzerland featured some great retro-style illustrations (though at the time perhaps they weren’t quite so retro). This one shows the happiest people in the world singing and drinking Schlitz in a tavern — the kind “Where Schutzfellows Get Together.”
I remember going to Milwaukee Sports Shows in the ’50’s and seeing the SCHLITZ ads. Everything was a “Schlitz-er-this or Schlitz-er-that”. Dumb ad campaign but it must have been successful if I still remember it!!!