Tuesday’s ad is for Biere de la Brasserie Amos, from 1960. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brasserie Amos, which was founded in 1868 in Metz, in the department of Moselle, which is located in the Lorraine region of Eastern France. The brewery was founded by Gustave Amos, and remained in the Amos family until 1988, when it was sold to the German company Karlsberg, which is known as Karlsbräu outside of Germany to avoid confusion with the Danish Carlsberg. They closed the brewery in 1993, but continue to brew the beer at one of their other breweries, Brasserie Licorne, located in the Alsace. The text at the bottom, “Cent Ans De Santé,” Google translates as “Hundred Years Of Health.” This poster was created by French artist Raymond Gay.

The poster also sometimes appears with a lighter blue background.