Thursday’s ad is for “Grande Brasserie Mapataud,” from maybe the early 1920s or 30s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie Bertrand-Mapataud in Limoges, which is in central France. It was founded in 1765. Unfortunately, I couldn’t find out any more information about the French brewery. I’m not sure who created this poster of the brewery, and I wish I could find a larger image of it because I love that it appears to be showing a large floating pint of beer, with centaurs with wings flying around it, hand-in-hand, like it was a maypole.
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