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You are here: Home / Art & Beer / Beer In Ads #384: Hamm’s, So Light … So Smooth … So Mellow

Beer In Ads #384: Hamm’s, So Light … So Smooth … So Mellow

June 3, 2011 By Jay Brooks


Friday’s ad is also from 1950, and is a billboard for Hamm’s. I love their insistence that the beer is “So Light … So Smooth … So Mellow” and is “The Gold Standard of All Fine Beer.”

Hamms-bw-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Brenda Schmitz says

    September 7, 2011 at 1:30 pm

    I just bought this poster and was told it was very old – before the Hamms bear and “land of the sky blue waters.” is that right? How did you determine it was from 1950?

    • Jay Brooks says

      September 8, 2011 at 10:49 am

      I found it at a website featuring old billboards for various advertisements and that site listed it as being from 1950. The bear debuted in 1952, so yes it would have been before then.

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