Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3913: Here’s How … To Stage A Smooth Barbecue

Beer In Ads #3913: Here’s How … To Stage A Smooth Barbecue

November 18, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to stage a Smooth barbecue,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a backyard barbecue — and a rather fancy backyard with a pool and loads os space — with the grillmaster actually wearing a chef’s hat. So you know he’s serious. The inset panels suggest steps to make your grilling better, followed by tips for enjoying the finished meat with a beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Food, History, Minnesota



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Historic Beer Birthday: Joseph Schlitz May 15, 2025
  • Beer Birthday: Shaun O’Sullivan May 15, 2025
  • Beer In Ads #4969: It Deserves First Prize May 14, 2025
  • Beer Birthday: Brian Stechschulte May 14, 2025
  • Beer Birthday: Dan Carey May 14, 2025

BBB Archives

Go to mobile version