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You are here: Home / Art & Beer / Beer In Ads #407: Pabst Everywhere

Beer In Ads #407: Pabst Everywhere

July 5, 2011 By Jay Brooks


Tuesday’s ad is an old one — from 1893 — for Pabst, showing an odd scene “In Darkest Africa.” The artwork is apparently depicting Emin Pascha inviting Stanley to lunch. Pascha was a doctor, explorer and governor of one of the Egyptian provinces after 1876. Stanley is the famous British explorer Henry M. Stanley who went looking for Dr. Livingstone, I presume. But the ad is showing another of Stanley’s expedition, from 1886-1889, known as the Emin Pasha Relief Expedition in which he led a party to rescue Pascha. Presumably that’s what the ad for Pabst’s Export Beer is playing against, as it was big news in its day, though the Africans are depicted in a less-than-flattering light.

Pabst-africa-1893

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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