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You are here: Home / Art & Beer / Beer In Ads #454: The Light Ale Millions Prefer

Beer In Ads #454: The Light Ale Millions Prefer

October 13, 2011 By Jay Brooks


Thursday’s ad is from 1954, and is for Ballantine Ale. Three men, dressed in colors that would seem more at home in the 1970s than the 50s, share a beer on a veranda with a coastal view. Apparently one of them says to the other. “Is this something special?” To which the reply is. “It certainly is … that’s Ballantine Ale … the light ale millions prefer.”

images54ballantine

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



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