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You are here: Home / Art & Beer / Beer In Ads #524: The Cowboy High Life

Beer In Ads #524: The Cowboy High Life

January 19, 2012 By Jay Brooks


Thursday’s ad is for Miller High Life, also from 1962. It’s a very fake-looking western setting, just a studio with a few props — a wagon, fence and saddle. Couldn’t they have done the same shot at an actual farm or even better, a cattle ranch? Our “cowboy,” mug of beer in hand, is looking down at his new boots as the little filly on the other side if the fence looks on. I’m just not buying it.

62millerbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing



Comments

  1. beerman49 says

    January 21, 2012 at 5:31 pm

    That is hella cheesy … loox like the “cowboy” is checking to see if he dripped any beer on his boots:)

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