Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #584: The Guru Of Good Times

Beer In Ads #584: The Guru Of Good Times

April 12, 2012 By Jay Brooks


Thursday’s ad is for Bud Light from 1988, during the Spuds McKenzie days. I never a big fan of Spuds, a booze hound, womanizing anthropomorphized pup. He debuted during the 1997 Super Bowl, a couple of years after Pete’s Wicked Ale started out with their dog Millie on their label. He was also a Bull Terrier, like Spuds McKenzie. To make maters worse, even though Pete’s use of his own dog on the label preceded Bud Light using a similar dog, they threatened legal action and, as they say, the big dog always wins. It’s never a fair fight. Pete changed their label and Spuds went on to become an advertising legend. After all, “he’s the guru of good times.”

bud-light-spuds-88

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. beerman49 says

    April 15, 2012 at 11:00 pm

    Too bad there wasn’t a craft-brew-loving trademark atty willing to defend Pete Slosberg pro bono; I think even a countersuit could have been possible. Fahgawdssake (as the late Herb Caen used to spell it), Pete did it first, & that’s what SHOULD matter in these arguments – not to mention a few ballsy judges telling the big corps to get lost!

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Beer In Ads #5039: Bockbierfest July 30, 2025
  • Historic Beer Birthday: Leopold Nathan July 30, 2025
  • Beer Birthday: Dr. Bill July 30, 2025
  • Beer Birthday: Jim Jacobs July 30, 2025
  • Historic Beer Birthday: Hamar Alfred Bass July 30, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version