Friday’s ad is for Whitbread beer, since that’s who I was writing about for this month’s Session post today. This one is from 1930 and fittingly features a boat on the water. “Ashore or Afloat WHITBREAD’S PALE ALE is the best Summer beverage.” The art has the same idealized look as the series that U.S. Brewers Foundation started in the late 1940s, Beer Belongs.

And here’s another from what looks to be the same series, though this one features a lunch setting.

You can also see a larger, though watermarked, lunch ad and there’s also a third one from the series, this one in a canoe. Lastly, here’s a clearer, but again watermarked, version of the boat ad.