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You are here: Home / Art & Beer / Beer In Ads #607: Heineken Tastes Tremendous

Beer In Ads #607: Heineken Tastes Tremendous

May 15, 2012 By Jay Brooks


Tuesday’s ad is for Heineken. It looks like it’s from the 1960s or so, but it was definitely before 1991, when Heineken bought their importer, Van Munching & Co. One interesting thing I’m pretty sure isn’t on their neck label any more is the suggestion to “Serve at 45°-50° F.” Not sure about their claim of tasting “tremendous,” that’s not been my personal experience.

Heineken-tremendous

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands



Comments

  1. J.Ed says

    May 16, 2012 at 6:06 am

    What happened to Heineken Dark?

    • The Professor says

      May 16, 2012 at 8:12 am

      Heineken Dark is definitely still around…saw it in the store just yesterday.
      I haven’t had a bottle in years, but I do remember liking it much more than the regular brew.

  2. beerman49 says

    May 16, 2012 at 11:15 pm

    I got my 1st taste of Heineken before I was legally old enough – it was different than the American stuff I was used to (because of the different hops & lack of corn/rice). Now, it’s a “last resort” when my choices are limited & the only craft brews available are the unfiltered wheat beers that I despise. Like the Professor, I’d take a dark – but at least now we get the “red star” version, which has more body than the old “white star”, which was totally dumbed down.

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