Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Beers / Beer In Ads #611: The Up-To-Date Ale For Up-To-Date People

Beer In Ads #611: The Up-To-Date Ale For Up-To-Date People

May 21, 2012 By Jay Brooks


Monday’s ad is for Dow Ale, the Canadian brewery from Quebec City. It was around for only a short time, from 1952 to 1966. But I love the slogan, “the up-to-date ale for up-to-date people.” These are folks, mind you, who are “where lively, fun-loving people are enjoying life.” And then there’s this gem at the bottom. “Only Dow is ‘Cool Control’ Brewed.”

dow

Filed Under: Beers, Breweries Tagged With: Advertising, Canada, History



Comments

  1. beerman49 says

    June 6, 2012 at 10:58 pm

    Would be interesting to know what the hell ” cool control” was, as there are many possibilities that range from wort chilling to yeast pitching

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5016: Enjoy The 4th With Del’s Bock Beer July 5, 2025
  • Historic Beer Birthday: Alfred Marti July 5, 2025
  • Beer In Ads #5015: Washington Brewery’s Pure Bock Beer July 4, 2025
  • Historic Beer Birthday: Sammy Fuchs July 4, 2025
  • Beer Birthday: Dave Hoops July 4, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version