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You are here: Home / Beers / Beer In Ads #611: The Up-To-Date Ale For Up-To-Date People

Beer In Ads #611: The Up-To-Date Ale For Up-To-Date People

May 21, 2012 By Jay Brooks


Monday’s ad is for Dow Ale, the Canadian brewery from Quebec City. It was around for only a short time, from 1952 to 1966. But I love the slogan, “the up-to-date ale for up-to-date people.” These are folks, mind you, who are “where lively, fun-loving people are enjoying life.” And then there’s this gem at the bottom. “Only Dow is ‘Cool Control’ Brewed.”

dow

Filed Under: Beers, Breweries Tagged With: Advertising, Canada, History



Comments

  1. beerman49 says

    June 6, 2012 at 10:58 pm

    Would be interesting to know what the hell ” cool control” was, as there are many possibilities that range from wort chilling to yeast pitching

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